"The best way to predict the future is to invent it."-Alan Kay

What are some specific things you can do to Attract New Customers? Let’s look at a few ideas, perhaps they will spark some things you can try:

1. Your products and services must have compelling benefits, must be believable, and must be different from your competition. One of the areas most overlooked is providing customers with evidence and reasons to believe your claims. Do you do a good job of communicating your "success stories" and backing up your testimonials, awards, evidence, etc.?
   Suggestion: Include links to or actual testimonials (video testimonials are powerful) as your signature to your outbound emails.
   
   
2. Re-activate and leverage your dormant prospects and current customer relationships. Revisit dormant, inactive prospects and express your interest in re-kindling the relationship and updating them on your exciting current happenings, services and products. They might have expressed interest in your products/services at one time and may well be receptive to re-activating their relationship with you now that the time is right. However, you must rekindle that interest and share with them the benefits of doing business with your company again. Give them an inducement (bonus, discount, additional service level, etc.) for taking action and ordering once again.
   Suggestion: Run "Revival" (for dormant) and/or "Kick-start" (for new prospects or a purchased list) email campaigns with interactive landing pages to wake up sales opportunities.
   
   
3. Formalize and optimize your referral systems. Using your data, identify your best-performing referral sources over the past 12 months and be sure that you thank and reward them for their efforts. Communicate with these proven providers often to maintain a top-of-mind awareness in their heads. Once you identify these top providers, shamelessly clone these folks. Don’t complicate the magic. Educate these and others as to the specific types of customers and circumstances you serve best. Referral source cultivation is one of the most underutilized yet low-cost, high-yield marketing weapons that exist.
   Suggestion: Create "Referral" interactive landing pages; include them in your signatures and outbound emails.
   
   
4. Leverage those relationships that your business helps to financially support (your banker, CPA, attorney, suppliers, financial adviser, insurance agent, etc.). To determine who would be good informal sales agents for your business, ask the following types of questions: “Who will benefit from our success as we continue to grow and expand?” “Who do we write checks to on a regular basis and would have a vested interest in supporting our business development efforts?” Identify these relationships and ask these folks to reciprocate and support your growth efforts through leads, referrals, testimonials, etc.
   Suggestion: Run a special referral promotions (like a "Referral" campaign) using an Interactive Landing Page.
   
   

Never lose sight of the fact that you are first and foremost a sales and marketing machine!!! Stay committed to the process and stay focused.

Want help getting better sales results? Give us a call. We have plenty of experience, and it’s yours for the taking.

Your friends at

Sales Advantage
info@Sales-Advantage.net
www.Sales-Advantage.net
239-337-2667